1st Choice Engineering Unveils New Brand Identity

14 Dec 2007
For Immediate Release

1st Choice Engineering has formally unveiled a new brand identity that marks the beginning of its aggressive drive to gain a significant share of the repair and maintenance market in the Australian coal mining and minerals industries.

The NSW minerals industry is one of its biggest sectors, producing about $12 billion of resources each year with exports worth more than $8 billion. Coal accounts for around 80 per cent of the total value of mineral production.

The key advantages for 1st Choice Engineering are; its proximity to the lucrative Hunter Valley coal mining and minerals sands industries, its market proven expertise and experience in servicing magnetic drum separators.

1st Choice Engineering provides cost-effective magnetic drum separator rebuilding and replacement. This company has focused its market thrust on four key services; general inspection; drum disassembly, parts inspection and checklist, repair and refurbishment of magnetic drum separators

With the coming launch of new brand 1st Choice Engineering has simplified and unified the look and feel across all services so as to communicate its exacting and unique service to its mining clients. The new brand identity symbolises the circular rotations of the magnetic drum separator.

When it comes to maintaining magnetic drum separators, 1st Choice Engineering wants to be known first and foremost for its informed advice and services.

Enquiries
Glenn Woodward & Jim McInnes
Joint Managing Directors

1st Choice Engineering Pty Ltd
ABN 90 101 923 620
48 Heather Street
HEATHERBRAE NSW 2324
Ph: +61 (0)2 4987 6626
Fx: +61 (0)2 49876646